The Thinker in the Supermarket

Directed by Igor Simić

Everything can be packaged – matter, ideas, people, and nature. What happens when the package becomes essential and takes out the essence out of the substance it was supposed to contain? This question becomes a stream of consciousness of the Thinker, who is faced with the supermarket of our world. This video is a part of a bigger project, started by Igor Simiæ: www.shoppingcartartproject.com