The Quitter

Directed by Paul Fierlinger

A smoker arrives at a beach via sports car and is surprised to encounter a cloud who encourages him to be a "quitter." The well-informed nimbus delineates the reasons for cigarettes' allure, including the big screen's notorious puffers: John Wayne in Fighting tigers, Bette Davis and Charles Boyer in Now Voyager and Casablanca's Peter Lorre. It also cites incentives for abandoning the habit: cigarettes' terrible odor and the increased risks of heart disease and cancer caused by smoking. The cloud refutes popular excuses for not quitting, nervousness and weight gain, and offers tips to aid the smoker kick the habit