Jo Yu-ri

In July 2017, Jo Yuri participated in Mnet's reality television show Idol School, where the nine final participants would debut with newly formed girl group Fromis 9. She finished in 15th place.

On May 2018, Jo Yuri participated in Mnet's reality television show Produce 48 (2018), where she finished in 3rd place. As one of twelve successful participants, she went on to be a part of the newly formed girl group IZ*ONE.

On October 29th, 2018, Jo debuted as a member of IZ*ONE with the release of "Color*Iz." On February 17th, 2020, IZ*ONE released their first Korean-language studio album "Bloom*Iz," on which Jo Yuri wrote and co-composed the song "Someday", a sub-unit song sung by her, Kim Chae-won, and Choi Yena. The group disbanded on April 29th, 2021, upon the expiration of their contract.

On September 2021, WakeOne announced that Jo Yuri will be releasing her first single album titled "Glassy" on October 7th, 2021, with title track of the same name. Following her debut as a soloist, Jo Yuri was nominated for Rookie of the Year at the 36th Golden Disc Awards, Best New Female Artist at the 2021 Mnet Asian Music Awards, and Rookie of the Year at the 31st Seoul Music Awards.

Jo Yuri was cast in her first acting role, the Playlist Studio web series Mimicus (2022). She also made a special appearance in episodes 7 and 10 of the second season of Work Later, Drink Now (2021) portraying Si Eun, a juvenile delinquent. Jo Yuri's performance was well received by critics such as Choi Hyejin writing for MT Star News, who praised Jo Yuri's natural acting and described the performance as "short, but leaving a strong impression".

On June 2023, it was announced that Jo Yuri had been cast in the second season of the Netflix television series, Squid Game (2024), playing Kim Jun-hee (No. 222).